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Código :42540
Título:HANDBOOK OF CONSUMER BEHAVIOR, TOURISM, AND THE INTERNET
Autor : Mills - Law (Eds.) -
Año Edición: 2005
Edición:
Lugar de Edición: Estados Unidos de América
Páginas: 314 - Vols.: 1
Encuadernación: Rústica
Idioma : Inglés
Precio : $ 55.216 (IVA incluído)
Stock : 1     Disponibilidad inmediata
Disponible en : El libro lo encuentra en las sucursal de Huérfanos 611
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Materias:

 CIENCIAS TURISTICAS*TURISMO*HOTELERIA*EXPOSICIONES*CONGRESOS*TRAVEL*TOURISM

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Descripción de la obra
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Whether it is used for academic research, industrial applications, or for consumer purchases, the Internet, has been, and will be, an increasingly valuable tool for travelers. Growth in online travel is noted world-wide with online travel sales doubling in the US, Europe, and Asia. As consumers continue to use the travel and hospitality resources there is a need to examine the Web for travel and hospitality resources there is a need to examine the business-to-consumer online environment and the issues facing the continued acceptance and use of the Web by consumers. Research is therefore needed to aid businesses understand, for example, why consumers come to their Websites? Why consumers leave quickly or stay and browse? Are online travel, tourism, and hospitality businesses meeting the needs of consumers? Are the Web users the right e-consumers? These questions and many more surrounding the online travel and hospitality business certainly deserve in-depth investigations.



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